Michael Jordan’s Ferrari 550 Maranello Just Sold for $2.7 Million — About 4× the Model’s Auction Record

Rosso Barchetta, “MJ 5” plate, custom seat rails for a 6'6" driver, ~6,400 miles. Joopiter × CURATED hammered chassis 108712 at $2.7M against an $800k–$1.3M estimate.

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$2,700,000. That’s where Michael Jordan’s 1997 Ferrari 550 Maranello landed Wednesday night, September 30, on Joopiter × CURATED after 43 bids. The pre-sale estimate was $800,000–$1.3 million. According to Joopiter and Motor1, the result more than quadrupled the previous public-auction record for any 550 Maranello.

The car

Chassis: 108712
Color: Rosso Barchetta over tan
Drivetrain: Tipo F133A 5.5-liter V12, gated six-speed manual
Mileage: about 6,400
Plate: Illinois “MJ 5”
One-off detail: factory-custom seat rails to fit Jordan’s 6'6" frame

There’s a sneaker chapter too. Tinker Hatfield’s Air Jordan XIV was designed as a tribute to this car. After roughly 24 years out of sight, the 550 was rediscovered in 2026, returned to Chicago on May 29, and set a record overnight.

Provenance vs. the car

Every Ferrari group chat is going to fight about this one: is it a car sale, or sports memorabilia wearing a Prancing Horse? Gated, naturally aspirated V12 GT money was already heating up. Jordan’s name, the plate, and the Air Jordan connection pushed this example into a different category entirely.

The useful question for private-party sellers isn’t “how rich is MJ.” It’s what part of a price comes from the car and what part comes from the story. A clean, ordinary gated 550 trades on condition, miles, service history, and the manual box. This one added celebrity, a documented chain of custody, and cultural crossover that reaches well beyond car people.

CURATED CEO John Temerian framed the result as part of a generational shift toward ’90s and early-2000s icons.

What sellers can take from it

You don’t need a Hall of Famer in the title history to make provenance pay. You need receipts:

Original window sticker, invoices, and build documentation
Ownership chain, with dates
Period photos and any press or event history
Service records that line up with the odometer
The honest story, told without exaggeration

Your call: would you pay 4× for the plate?

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Sources: Joopiter lot · Joopiter story · Motor1 · The Supercar Blog · Bleacher Report